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The Advertising Effect
- De: Adam Ferrier, Jennifer Fleming
- Narrado por: Nigel Carrington
- Duración: 9 h y 47 m
- Versión completa
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General4.5 out of 5 stars 408
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Narración:4.5 out of 5 stars 358
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Historia4.5 out of 5 stars 351
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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4 out of 5 stars
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Good info if you get past the author's arrogance
- De Ron en 05-05-15
- The Advertising Effect
- De: Adam Ferrier, Jennifer Fleming
- Narrado por: Nigel Carrington
A great book full of stories
Revisado: 08-21-21
This book is a great book about advertising and has great stories that help explain the concepts. Even my coworker want to listen to this when I open it up
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Michael E. Porter, Thomas H. Davenport, y otros
- Narrado por: Shawn Compton, Teri Schnaubelt
- Duración: 5 h y 25 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 75
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Historia4.5 out of 5 stars 74
In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.
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3 out of 5 stars
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AI is reading
- De Ana en 04-18-20
- HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Michael E. Porter, Thomas H. Davenport, Paul Daugherty, H. James Wilson
- Narrado por: Shawn Compton, Teri Schnaubelt
robotic reader
Revisado: 02-07-21
to robotic in the reading some chapters are unbearable. if you don't like the chapter's topic there is nothing you can enjoy
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