Jp
- 1
- revisión
- 0
- votos útiles
- 2
- calificaciones
-
The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
- Duración: 8 h y 42 m
- Versión resumida
-
General3.5 out of 5 stars 83
-
Narración:4 out of 5 stars 19
-
Historia4 out of 5 stars 20
Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.
-
5 out of 5 stars
-
Very comprehensive. Uses current examples.
- De Matthew en 01-18-04
- The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
The same thing over and over and over again
Revisado: 04-29-04
The author stated the same topics way to many times. While there were a few good examples, this book could have been shrunk to about 30 mins and I would have taken the same amount of enjoyment and information from it.
Would NOT recommend!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas