S. Welthe
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- De: Arkadi Kuhlmann, Bruce Philp
- Narrado por: Bill Weideman, Jim Bond
- Duración: 10 h y 33 m
- Versión completa
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General3.5 out of 5 stars 19
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Narración:4 out of 5 stars 7
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Historia4 out of 5 stars 7
From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
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1 out of 5 stars
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Too wordy
- De S. Welthe en 02-21-09
- The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- De: Arkadi Kuhlmann, Bruce Philp
- Narrado por: Bill Weideman, Jim Bond
Too wordy
Revisado: 02-21-09
As a long-time ING Direct customer, I really admire their business and customer sense. But this story could have been told more concisely to ensure that others could find the same passion for good business.
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