Cory Molloy, Creative Director at Effective Advertising
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
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General5 out of 5 stars 655
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Narración:5 out of 5 stars 546
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Historia5 out of 5 stars 543
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
- Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
The excellent examples and studies.
Revisado: 01-26-24
I've been in the advertising industry for 25 years and this book is probably the best book you could read on the topic to give you a helpful overview.
The examples and studies in Cashvertising are perfect for coming up with an Effective Advertising message for your business.
While there is much more to know, to be a top professional in this industry - Cashvertising will give anyone a great start at creating a great marketing message.
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General5 out of 5 stars 90
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Narración:5 out of 5 stars 69
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Historia5 out of 5 stars 69
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
- De Juan Jesus en 03-23-21
- The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
Filled with valuable principles and examples
Revisado: 10-15-23
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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