audidudi
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- revisión
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- votos útiles
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Different
- Escaping the Competitive Herd
- De: Youngme Moon
- Narrado por: Bernadette Dunne
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 214
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Narración:4.5 out of 5 stars 150
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Historia4.5 out of 5 stars 150
Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
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5 out of 5 stars
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Winning at Marketing by Breaking the Rules
- De Douglas C. Bates en 04-20-12
- Different
- Escaping the Competitive Herd
- De: Youngme Moon
- Narrado por: Bernadette Dunne
Waste of Time
Revisado: 10-01-10
I loved the author's comfort with big words, but beyond that the book is painful listening. There are no new ideas here, just different words to describe branding, market life cycles and so forth. If this is the sort of dreck coming out of Harvard Business, it is no wonder we're in the state we're in.
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