Phil Ruhnke

Wish I Had This Early in my Career

Revisado: 06-15-16

Would you listen to The Food Business Tool Kit for Entrepreneurs again? Why?

(Written by Krista Ruhnke, 30 year Food Industry Professional... and using husband's Amazon account) - I envision using this book as a reference for years to come as I encounter specific topics on which I want to advise my potential customers. I often encounter entrepreneurs who ask my "professional" opinion about various aspects of food science, regulatory, labeling, etc.. Listening to this book reminded me of the intricacies and how I am far from a professional adviser. Rachel Zemser, however, is just that.

What did you like best about this story?

It brought me back to my early days in the food industry and how I didn't realize how much there was to learn. Now that I am in the autumn of my career, it spoke to how much I have learned along the way. However, as I said above, I still don't feel like I could deliver the information as eloquently and thoroughly (attention to detail) as Rachel and Robin have here.

What does Robin Brooke bring to the story that you wouldn’t experience if you just read the book?

Robin's delivery is such that I often forgot that it wasn't Rachel speaking. In other words, she spoke as confidently and with as much conviction as I would expect Rachel to do herself. There is the occasional mispronounciation of a technical term (or choice of the lesser used pronounciation) and that was distracting, but this is a minor flaw.

What did you learn from The Food Business Tool Kit for Entrepreneurs that you would use in your daily life?

I sell food ingredients and am often approached by entrepreneurs with questions in helping them build their business to full retail, etc. I now have a resource that I would suggest in a heartbeat. I even have equally professional colleagues who, when told about this book said that they would like to know more about it. My younger colleagues, who have a lot to learn (which is not taught in college) stand to learn a lot from this book and I am going to suggest they purchase the audio version so that they can learn during the many hours of travel associated with sales.

Any additional comments?

If you are a food entrepreneur who feels that there is a lot to learn, you are correct. This is the perfect way to get up to speed and it can act as a resource for years to come; especially if Rachel updates it as the ever-changing food industry changes.

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