Samir Ghosh
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- votos útiles
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Be the Go-To
- How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
- De: Theresa M. Lina
- Narrado por: Theresa M. Lina, John Lina
- Duración: 10 h y 1 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.
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5 out of 5 stars
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Well done
- De Paul Winker en 06-09-23
- Be the Go-To
- How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
- De: Theresa M. Lina
- Narrado por: Theresa M. Lina, John Lina
Many nuggets of gold
Revisado: 05-13-23
I have 30+ years in enterprise sales and marketing. Theresa provides many nuggets of gold in her book. Non and marketers alike can benefit from her experience and methodology.
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