Brad

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered–chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food.

When we step into curiosity, we find we have a choice to see the world through other people’s eyes. To imagine what their experiences are, even though we cannot know them directly. From here, we can begin to understand and utilize our agency. The power we hold over interpreting our day-to-day experiences and the stories we end up telling ourselves about them, i.e., "our truths." Too often, this leads to selling ourselves short, or worse, selling ourselves out, resulting in death by a thousand papercuts.