Anónimo

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?