Matthew

From his work as a reporter at Hustler magazine to his National Magazine Award-winning writing for Rolling Stone and Vanity Fair, Evan Wright has always had an affinity for outsiders---what he calls "the lost tribes of America."

When Israel “DT” Del Toro, Jr.'s Humvee rolled over a roadside IED in Afghanistan, he had one thought as he lost consciousness: I have to keep the promise I made to my dad. DT was orphaned at the age of fourteen, and on the night before his father died, he repeated the promise his dad required: “Take care of your brothers and sisters.” Throughout his childhood and into adulthood, DT indeed looked after his younger brother and sisters, even to his own detriment and sacrifice.

Olympic athletes structure their lives for a single moment of intense competition. They train relentlessly, they eat intentionally, and their daily actions are focused on producing the optimal effort for a single moment in time. Why don’t organizations take this same approach with their employees? The goal of any leader is to get the optimal effort out of their team, therefore the leader’s focus must be on creating the ideal conditions for their team.