Mark Hammond

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.