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The Ultimate Question
- Driving Good Profits and True Growth
- De: Fred Reichheld
- Narrado por: Fred Reichheld
- Duración: 5 h
- Versión completa
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General4 out of 5 stars 140
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 56
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits.
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3 out of 5 stars
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Good idea, poorly narrated
- De Bridgette en 04-05-08
- The Ultimate Question
- Driving Good Profits and True Growth
- De: Fred Reichheld
- Narrado por: Fred Reichheld
Amazing Book!
Revisado: 07-07-19
You could say i'm a promoter! haha. wow, i'm going to buy this for my students. Its super critical to make sure your customers are happy. I am guilty of building businesses with bad profits. I've seen what damage it can do when you try to conceal negative feedback and continue to pour money into advertising hoping to always gain new customers. A lot of the times advertosomg starts to not work anymore because advertising platforms can now monitor brand reputation. When you focus on profits instead of customer satisfaction it definitely smothers growth.
Can't wait to apply the methods taught in the book.
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