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Trust me: the world doesn’t need a bunch of BFFs with beards. I’ve watched men change from confident, decisive, and action-oriented lions to second-guessing, scared-of-their-shadows, don’t-rock-the-boat mice. They don’t feel confident in relationships, work environments - or anywhere. Men are either looking for something or running from something; maybe a bit of both. Well, it’s time to stop running. It’s time to "man up" to face the real issues.

Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.