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At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great.

Getting to the next level of success requires more than hard work and perseverance. In Flip the Switch, championship basketball turned business coach Micheal Burt shows you how the world's greatest achievers have learned to access their inner switch—an instinctive "prey drive" that allows them to passionately pursue a target or goal. We all have this switch, but it's impossible to access without knowing what drives us.

This audiobook helps people know you in a new and different way. It will help you package and sell the special you possess so that others are attracted to the incredible insight, energy, and ideas that you have. You just need a filter, a plan, a coach, and a new structure to become a person that has so much to offer the world that people can't wait to buy it and will line up to get of what you're offering.

In his nearly 30-year career, trainer John Petrelli has coached some of the biggest names in the entertainment industry, from Grammy Award-winning recording artists to A-list Hollywood actors. Not bad, when you consider the fact that at 18, John seemed bound for prison...or the morgue. Now—with his own blend of brutal honesty, startling vulnerability, and old-school humor—John tells the story of how he escaped a life dominated by violence and fear and forged a new one helping to transform the lives of thousands, all while working steadily to transform his own.