JAK603

In Discover Your Inner Economist, one of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage - often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions, such as incentives, signals, and markets, apply far more widely than merely to the decisions of social planners, governments, and big business.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.