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Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Turn your creative passion into sustainable income with just five hours a week in this road map from the founder of side-hustle-turned-multimillion-dollar-business Gingiber.

From Founder to Future is an essential guide for mission-driven leaders seeking to reshape their businesses for inclusivity, longevity, and positive impact. Whether you're a retiring owner planning your exit, a young entrepreneur building for the future, or an employee working in a purpose-driven business, this book offers a blueprint for creating enduring, values-driven enterprises in the emerging regenerative economy.

Online shopping is more popular than ever, and e-commerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

Aprender a ser un orador dinámico es tan fácil como aprender a montar en bicicleta. En Habla para influenciar, el gran orador y experto en el éxito Brian Tracy comparte sus secretos de presentación poderosos y recursos probados que ayudarán a los lectores a convertirse en los oradores poderosos y persuasivos que él sabe que pueden llegar a ser.

Mistakes That Made Me A Millionaire isn’t just Kim’s third book—it’s her manifesto to success. Packed with never-before-revealed stories, this treasure trove of advice, secrets, and wisdom is truly worth its weight in gold. Learn what most entrepreneurs will never tell you. Avoid the mistakes that cost Kim millions to learn, but will only cost you the price of this book.

In Casting Not Hiring, Dan Sullivan redefines the way entrepreneurs build teams, arguing that a thriving business is more like a high-energy theater production than a traditional corporate structure. Rather than simply filling job positions, business leaders should focus on casting the right talent in roles that align with their strengths, ensuring a powerful and cohesive performance. Sullivan introduces his 4x4 tool, a proven framework that helps entrepreneurs attract the right people, set clear expectations, and provide new hires with a roadmap for success.

It’s a brutal paradox—the same founder attributes required to put a startup in motion will invariably blow it up. The difference between success and failure lies in the personal journey that every founder must pursue to avoid their own worst impulses. Steeped in nearly forty years of research in leadership psychology, Founders, Keepers begins with the same personality assessment Rich Hagberg, a psychologist and executive management coach, gives his clients.

Academics, students, and activists from a wide array of disciplines will find A Taste for Change a dialogue worthy of careful consideration and an inspiring call to action.

Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash.

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

天賦の才能がなくても、素直で、真面目で正しい事業の立ちあげ方を知っていれば誰でも事業を成功させられる。 孫正義と三木谷浩史——。 日本を代表す

The world changes continuously and rapidly. It's foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that's divorced from today's reality. That's why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces "Real-Time Strategic Planning."

From the epic of Gilgamesh to the alchemy of the Philosopher’s stone, humanity’s quest for immortality – and its rejuvenation tricks, therapies and tinctures – has always been our most mortal endeavour. But now the giants of invention and investment are building a Fountain of Youth of their own creation. What was once a wild west of experimentation has found its way into Washington’s corridors of power.

A practical guide to transforming work culture for nonprofits and social-justice organizations, using principles of collective governance and participatory democracy.

There is no question about the growing influence of creator marketing. Due to the rapid development of social media, content creators’ popularity has risen exponentially and so has their opportunity to partner with large corporations. The Creator’s Economy is here for both creator’s and brands alike to help upgrade their knowledge and learn how each side of this new relationship can benefit the other. Through stories, interviews with prominent influencers, data trends, and analytics Clayton Jacobs evaluates the implications of this new economy.

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

The Three Bucket Leadership Framework helps leaders understand and overcome disengagement in their teams and organizations. This book is divided into two sections. Part I introduces the Three Buckets—All In, All Out, and The Middle—and shows how our spending of time and energy shapes our level of engagement. It also explores how individual habits and cultural forces lead people into disengagement, and how leaders must take responsibility for their teams’ engagement.

When you speak English with barely an accent, it’s hard for most people to believe that you were born in France. But Elisabeth Bykoff spent the first twenty-two years of her life there, raised in the French culture on a diet of American pop movies, TV, and music. Elisabeth’s love for American movies led her to dream of making them herself in Hollywood, building her American dream full of romance, prosperity, and a fulfilling career.