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Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns.

More than a self-help book, Unbreakable offers a manifesto that invites the listener to participate in the process of breaking patterns and creating the life they desire in the areas of family, love, marriage, career, and life.

In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta, Georgia. Over time, his brothers Emanuel and Daniel joined the business; within a century, it became a retailing dynasty. Join historian Jeff Clemmons as he traces Rich's 137-year history.

Leadership is not about position, it is about influence. You can be a leader no matter what your rank or position. It is not about power, it is about selflessness. You cannot be a good leader unless you can also be a good follower. Good leaders don't shine, they reflect. Lessons like these are the core of this book. The stories in this book are about leaders who were challenged at all corners, adapted, improvised, and overcame.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Natalie Nixon helps corporate leaders achieve transformative business results by applying wonder and rigor to their work. In MOVE, THINK, REST, she reveals how the best organizations allow the personal and the professional to converge at strategic moments, which often come when we step away from our desks and phones. According to Nixon, it is this MTR framework that is the best way to collectively revise, re-organize and re-energize our daily lives.

We all have that moment we wish we could do over. Maybe it was a comment you made at work. Or a look you gave a loved one. These moments can cause real, lasting damage and they happen when we are misaligned with who we aspire to be. In this groundbreaking new book, Aiko Bethea teaches us how live every moment intentionally by introducing the "Anchored-Aligned-Accountable" framework: Transformation requires that we are anchored in our values, our intention and impact are aligned, and we are accountable to ourselves and others.

UCLAビジネス・スクールの心理学教授が教える「よりよい私」に集中するために今できること！●未来の自分に思いを寄せ、計画を立てることは、人生にとって超重要

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

Workplace dynamics in recent years have been a dizzying storm of broken promises. Companies that once encouraged employees to “come as you are” and bring your full, authentic self to work are now shutting down initiatives, part of an ongoing cycle of trading on our identities when it’s convenient and profitable. Jodi-Ann Burey, writer and critic known for her TED talk “The Myth of Bringing Your Full, Authentic Self to Work,” delves into the dangers of disclosure in environments that aren’t built for our well-being.

As the longtime CEO of Johnsonville Foods, Ralph Stayer learned to let his workers lead. Love Your Neighbor shows that the real secret behind Johnsonville's success was a conscious decision to align the company's practices with God's plan for human flourishing. Love Your Neighbor defends and champions capitalism which continues to be under attack in America—and why faith-informed capitalism is the only vehicle that can bring prosperity and purpose to everyone. Love Your Neighbor is a blueprint for transformation based on Ralph's decades of experience as one of America's most successful CEOs.

Throughout his life, Michael Lee-Chin has stayed true to his disciplined approach to business and his “recipe” for success. In The Way of Wealth, he shares the experience and expertise on which his entire business empire is built. No matter where you are in life or how much money you have, by following his simple advice and inspiring lessons you can create your own wealth and lead a more prosperous and fulfilling life.

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

Every day we deal with the unplanned and the unexpected, from a broken toaster to losing (or gaining) a major client. Our natural ability to improvise gets us through. But we feel as if we’re winging it, rather than acting with courage and conviction. Robert Poynton teaches his acclaimed method to some of the world’s biggest brands and companies. Now, he shows us how these improvisational skills can be applied to the everyday business of work and life – helping us to navigate daily obstacles and reminding us how the unplanned and the unexpected can be a source of wonder and delight.

When you speak English with barely an accent, it’s hard for most people to believe that you were born in France. But Elisabeth Bykoff spent the first twenty-two years of her life there, raised in the French culture on a diet of American pop movies, TV, and music. Elisabeth’s love for American movies led her to dream of making them herself in Hollywood, building her American dream full of romance, prosperity, and a fulfilling career.

You’re not imagining it: Women aren’t getting a good deal at home or at work. We have the evidence to prove it. This book gives you the power to change it.

What do Miami drug traffickers, bloodthirsty Yakuza warriors, Corona-soaked family BBQs, Oscar winner Helen Mirren, and a duct-taped Pontiac Fiero-turned-rocket-fueled spaceship have in common? They are all essential elements of the ever-expanding, logic-and-laws-of-physics-defying Fast & Furious mega-franchise: the most entertaining, outlandish, and secretly genius Hollywood success story that everyone has taken for granted—until now.

In Feeding a Divided America, third-generation Montana rancher and international agriculture development specialist Gilles Stockton explores the causes of what he refers to as the "rural-urban divide" and how this widening chasm between rural America and urban centers threatens our democracy.

SMARTER redefines the notion that overworking equals success. It highlights that those who work smarter, not harder, achieve greater long-term success. With 10 actionable steps and insights from successful entrepreneur Emily Austen, SMARTER will help you shift your mindset from scarcity to abundance.

In The Leaders You Need, Karen Brown shares the approach she has used to guide organizations from small nonprofits to the Global 500 on their journey to greater diversity in leadership and management. Her innovative, field-tested ABCD framework consists of four pillars: how to align diversity, equity, and inclusion efforts with business priorities; how to build strong partnerships with stakeholders; how to cultivate a culture of role models; and how to define objectives and outcomes with data.