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From the epic of Gilgamesh to the alchemy of the Philosopher’s stone, humanity’s quest for immortality – and its rejuvenation tricks, therapies and tinctures – has always been our most mortal endeavour. But now the giants of invention and investment are building a Fountain of Youth of their own creation. What was once a wild west of experimentation has found its way into Washington’s corridors of power.

Armed with only his hustle and an otherworldly sense of marketing and branding, Berner had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand. He has grown Cookies into a billion-dollar mainstream company with over 70 stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move.

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.