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In the original 1992 version of The Winner’s Curse, Richard Thaler introduced readers to behavioral economics, challenging the notion of traditional economics that people are selfish, rational optimizers and behave accordingly every time. Three decades later, Thaler has teamed up with economist Alex Imas to provide fresh insights in this fully updated edition. They revisit Thaler’s original columns on economic anomalies, some written with collaborators like Daniel Kahneman and Amos Tversky, and explore how these anomalies hold up today.

Tired of spending hours on lesson plans? Discover strategies to streamline your planning process and maximize student engagement. Access exclusive templates, tools, and resources designed to help you create effective lessons that align with learning standards. Save time, reduce stress, and elevate your teaching game. In Level Up Your Lesson Plans: Ignite the Joy of Learning with Fun and Educational Materials, teacher Teresa Kwant delivers an exciting and practical instruction book for teachers interested in adding fun into their lesson plans, without sacrificing educational strategies.

In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.

BEHAVIORAL SCIENCE LESSONS FROM THE BEST. All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works.

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noteで話題沸騰！ 弱さは強みに変えられる好きなことで働くのに必要な「戦略」と「戦術」、そして「覚悟」！――けんすう（起業家）なんで我々が会社を辞めた時にこの本がなかったんですか？

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.

「石の上にも3年」はもう古い！　美容師はもっと稼げる職業になる！！3か月で即戦力、Z世代が次々応募してくる関西No.1美容室代表が教える、“人が辞めない会社”のつくり方。

キーエンス→プルデンシャル→スタートアップ・2社でトップの実績を残し、営業のプロとして起業した著者による新しい「営業の教科書」・誰よりも「営業」に向き合ってきた著者だからこそ書けた、営業本の決定版